SELECT 
  SQL_CALC_FOUND_ROWS (
    CASE WHEN products.parent_product_id <> 0 THEN products.parent_product_id ELSE products.product_id END
  ) AS product_id, 
  descr1.product as product, 
  companies.company as company_name, 
  GROUP_CONCAT(
    products.product_id 
    ORDER BY 
      products.parent_product_id ASC, 
      products.product_id ASC
  ) AS product_ids, 
  GROUP_CONCAT(
    products.product_type 
    ORDER BY 
      products.parent_product_id ASC, 
      products.product_id ASC
  ) AS product_types, 
  GROUP_CONCAT(
    products.parent_product_id 
    ORDER BY 
      products.parent_product_id ASC, 
      products.product_id ASC
  ) AS parent_product_ids, 
  products.product_type, 
  products.parent_product_id, 
  products.master_product_offers_count, 
  products.master_product_id, 
  products.company_id, 
  descr1.full_description as full_description, 
  descr1.short_description as short_description 
FROM 
  cscart_products as products 
  LEFT JOIN cscart_product_descriptions as descr1 ON descr1.product_id = products.product_id 
  AND descr1.lang_code = 'en' 
  LEFT JOIN cscart_product_prices as prices ON prices.product_id = products.product_id 
  AND prices.lower_limit = 1 
  LEFT JOIN cscart_companies AS companies ON companies.company_id = products.company_id 
  INNER JOIN cscart_products_categories as products_categories ON products_categories.product_id = products.product_id 
  INNER JOIN cscart_categories ON cscart_categories.category_id = products_categories.category_id 
  AND (
    cscart_categories.usergroup_ids = '' 
    OR FIND_IN_SET(
      0, cscart_categories.usergroup_ids
    ) 
    OR FIND_IN_SET(
      1, cscart_categories.usergroup_ids
    )
  ) 
  AND cscart_categories.status IN ('A', 'H') 
  AND cscart_categories.storefront_id IN (0, 1) 
  LEFT JOIN cscart_master_products_storefront_offers_count AS master_products_storefront_offers_count ON master_products_storefront_offers_count.product_id = products.product_id 
  AND master_products_storefront_offers_count.storefront_id = 1 
WHERE 
  1 
  AND cscart_categories.category_id IN (198) 
  AND (
    companies.status IN ('A') 
    OR products.company_id = 0
  ) 
  AND (
    products.usergroup_ids = '' 
    OR FIND_IN_SET(0, products.usergroup_ids) 
    OR FIND_IN_SET(1, products.usergroup_ids)
  ) 
  AND products.status IN ('A') 
  AND prices.usergroup_id IN (0, 0, 1) 
  AND products.master_product_status IN ('A') 
  AND products.master_product_id = 0 
  AND (
    products.company_id > 0 
    OR (
      master_products_storefront_offers_count.count > 0
    )
  ) 
  AND products.product_type != 'D' 
GROUP BY 
  product_id 
ORDER BY 
  product asc, 
  products.product_id ASC 
LIMIT 
  0, 32

Query time 0.00810

JSON explain

{
  "query_block": {
    "select_id": 1,
    "cost": 0.06081872,
    "filesort": {
      "sort_key": "descr1.product, products.product_id",
      "temporary_table": {
        "filesort": {
          "sort_key": "case when products.parent_product_id <> 0 then products.parent_product_id else products.product_id end",
          "temporary_table": {
            "nested_loop": [
              {
                "table": {
                  "table_name": "cscart_categories",
                  "access_type": "const",
                  "possible_keys": ["PRIMARY", "c_status", "p_category_id"],
                  "key": "PRIMARY",
                  "key_length": "3",
                  "used_key_parts": ["category_id"],
                  "ref": ["const"],
                  "rows": 1,
                  "filtered": 100
                }
              },
              {
                "table": {
                  "table_name": "products_categories",
                  "access_type": "ref",
                  "possible_keys": ["PRIMARY", "pt"],
                  "key": "PRIMARY",
                  "key_length": "3",
                  "used_key_parts": ["category_id"],
                  "ref": ["const"],
                  "loops": 1,
                  "rows": 8,
                  "cost": 0.00318088,
                  "filtered": 100
                }
              },
              {
                "table": {
                  "table_name": "products",
                  "access_type": "eq_ref",
                  "possible_keys": [
                    "PRIMARY",
                    "status",
                    "idx_master_product_id",
                    "wdbi_master_product_status_master_product_id_produc_46b93429beec",
                    "wdbi_master_product_id_master_product_status_produc_611007cab252",
                    "wdbi_master_product_id_master_product_status_produc_37d8c9a2112a",
                    "wdbi_master_product_id_master_product_status_status_1d4dcd83320a",
                    "wdbi_master_product_id_master_product_status_produc_909a0cf2d55b",
                    "wdbi_master_product_id_master_product_status_status_ff7ba2ae2fb0"
                  ],
                  "key": "PRIMARY",
                  "key_length": "3",
                  "used_key_parts": ["product_id"],
                  "ref": [
                    "u985510652_ecartify_abhi.products_categories.product_id"
                  ],
                  "loops": 8,
                  "rows": 1,
                  "cost": 0.01370912,
                  "filtered": 100,
                  "attached_condition": "products.master_product_id = 0 and (products.usergroup_ids = '' or find_in_set(0,products.usergroup_ids) or find_in_set(1,products.usergroup_ids)) and products.`status` = 'A' and products.master_product_status = 'A' and products.product_type <> 'D'"
                }
              },
              {
                "table": {
                  "table_name": "companies",
                  "access_type": "eq_ref",
                  "possible_keys": ["PRIMARY"],
                  "key": "PRIMARY",
                  "key_length": "4",
                  "used_key_parts": ["company_id"],
                  "ref": ["u985510652_ecartify_abhi.products.company_id"],
                  "loops": 8,
                  "rows": 1,
                  "cost": 0.00797472,
                  "filtered": 100,
                  "attached_condition": "trigcond(companies.`status` = 'A' or products.company_id = 0)"
                }
              },
              {
                "table": {
                  "table_name": "master_products_storefront_offers_count",
                  "access_type": "eq_ref",
                  "possible_keys": ["PRIMARY", "idx_storefront_id"],
                  "key": "PRIMARY",
                  "key_length": "8",
                  "used_key_parts": ["product_id", "storefront_id"],
                  "ref": [
                    "u985510652_ecartify_abhi.products_categories.product_id",
                    "const"
                  ],
                  "loops": 8,
                  "rows": 1,
                  "cost": 0.00797472,
                  "filtered": 100,
                  "attached_condition": "trigcond(products.company_id > 0 or master_products_storefront_offers_count.count > 0) and trigcond(master_products_storefront_offers_count.product_id = products_categories.product_id)"
                }
              },
              {
                "table": {
                  "table_name": "descr1",
                  "access_type": "eq_ref",
                  "possible_keys": ["PRIMARY", "product_id"],
                  "key": "PRIMARY",
                  "key_length": "9",
                  "used_key_parts": ["product_id", "lang_code"],
                  "ref": [
                    "u985510652_ecartify_abhi.products_categories.product_id",
                    "const"
                  ],
                  "loops": 8,
                  "rows": 1,
                  "cost": 0.01370912,
                  "filtered": 100,
                  "attached_condition": "trigcond(descr1.lang_code = 'en')"
                }
              },
              {
                "table": {
                  "table_name": "prices",
                  "access_type": "ref",
                  "possible_keys": [
                    "usergroup",
                    "product_id",
                    "lower_limit",
                    "usergroup_id",
                    "wdbi_product_id_lower_limit_usergroup_id_price_eff1727beeef",
                    "wdbi_usergroup_id_lower_limit_product_id_92b7e8f6a250",
                    "wdbi_product_id_lower_limit_usergroup_id_price_perc_3b2301d551d0",
                    "wdbi_lower_limit_usergroup_id_product_id_b93629431718"
                  ],
                  "key": "usergroup",
                  "key_length": "3",
                  "used_key_parts": ["product_id"],
                  "ref": [
                    "u985510652_ecartify_abhi.products_categories.product_id"
                  ],
                  "loops": 8,
                  "rows": 1,
                  "cost": 0.01427016,
                  "filtered": 100,
                  "attached_condition": "prices.lower_limit = 1 and prices.usergroup_id in (0,0,1)"
                }
              }
            ]
          }
        }
      }
    }
  }
}

Result

product_id product company_name product_ids product_types parent_product_ids product_type parent_product_id master_product_offers_count master_product_id company_id full_description short_description
168 D300S (Body Only) Parrot Products,Parrot Products 168 P 0 P 0 0 0 1 <p>Extraordinary still and HD video imaging performance converge in the fast and agile 12.3-megapixel, DX-format D300S, delivering D-SLR versatility.</p>
167 D3100 + 18-55 VR Lens Kit Parrot Products,Parrot Products 167 P 0 P 0 0 0 1 <p> Beautiful pictures–Amazing movies–Incredibly Easy with the 14 Megapixel DX sensor and learn-as-you-grow Guide Mode. </p>
169 D5100 + AF-S DX NIKKOR 18-55mm f/3.5-5.6G VR Lens Kit Parrot Products,Parrot Products 169 P 0 P 0 0 0 1 <p>Creativity from any point of view. <br />Pictures that amaze. Movies that inspire.</p>
161 MV800 16.1 Megapixel MultiView Compact Digital Camera Parrot Products,Parrot Products 161 P 0 P 0 0 0 1 <p>The 3.0" Flip-Out Display lets you take and view great pictures from multiple angles. Easily adjust the LCD from 0 to 180 degrees and make any shot possible. Snap a picture over a crowd or get waist-level candids of kids and pets, or spin the display for perfectly framed self-portraits. Choose from 3 shutter options to comfortably snap pics from any position.</p>
165 Nikon 1 J1 One-Lens Kit White Parrot Products,Parrot Products 165 P 0 P 0 0 0 1 <p>For your very mobile lifestyle comes a completely new imaging system with freedom to create and express as never before. Highly compact and portable, the Nikon 1 J1 goes everywhere you go. Moments from your amazing world are captured using a highly responsive autofocus and super fast shooting speed. In one touch you can work in Full HD (1080p) movie record mode. A camera so versatile you can even snap photos while recording movies. Unleash your creativity with Nikon 1&mdash;offering a balance of high performance, advanced features, portability and a newly designed interchangeable lens system. Infuse your world with photos from every moment and connect as never before.</p>
166 Nikon 1 J1 Two-Lens Wide Angle Kit Red Parrot Products,Parrot Products 166 P 0 P 0 0 0 1 <p>For your very mobile lifestyle comes a completely new imaging system with freedom to create and express as never before. Highly compact and portable, the Nikon 1 J1 goes everywhere you go. Moments from your amazing world are captured using a highly responsive autofocus and super fast shooting speed. In one touch you can work in Full HD (1080p) movie record mode. A camera so versatile you can even snap photos while recording movies. Unleash your creativity with Nikon 1&mdash;offering a balance of high performance, advanced features, portability and a newly designed interchangeable lens system. Infuse your world with photos from every moment and connect as never before.</p>
163 NX200 20.3 Megapixel Compact System Camera Parrot Products,Parrot Products 163 P 0 P 0 0 0 1 <p>Capture every moment in true-to-life quality. With the best-in-class resolution of the extra large 20.3 MP APS-C CMOS sensor, shots are rich, deep and exquisitely detailed. For active subjects, stills can be captured beautifully with 7fps Continuous Shot/100ms AF Speed. Then review your shot on the large 3.0&rdquo; AMOLED display&mdash;made for sharper images and glare reduction.</p>
164 WB210 10MB 14 Megapixel Slim Digital Camera (Red) Parrot Products,Parrot Products 164 P 0 P 0 0 0 1 <p>When shooting in low light, zooming in on a shot, or when your camera is unsteady, Optical Image Stabilization helps eliminate blurry results. This feature stabilizes your photos by changing their path to the image sensor before they are recorded digitally. Your photos come out sharp and ideally focused.</p>